Choosing a CRM feels overwhelming. You're juggling Zillow leads, Facebook messages, and past clients, trying to figure out which system actually helps you close more deals instead of just adding another login to remember. In this guide, we're cutting through the noise. We'll break down the 12 best CRM for real estate agents, looking at who they're truly built for, from solo agents to growing teams. We will examine how they handle the real-world tasks of lead capture, follow-up, and pipeline management.

We'll also answer the big questions: How much should a real estate CRM cost? And which ones play nicely with the lead sources you already have? For more detailed reviews, a comprehensive comparison of leading CRM platforms for real estate agents can offer additional perspective. Let's find the platform that fits your workflow, not the other way around.

1. Follow Up Boss

Follow Up Boss is an industry titan for a reason. It's built from the ground up with one goal: helping you respond to new leads insanely fast. This isn't just another address book; it’s a communication hub designed for action, making it one of the best CRM for real estate agents focused on converting internet leads. Its entire workflow is centered around omni-channel follow-up, pulling texts, calls, and emails for each contact into a single, clean timeline.

Its "Smart Lists" are a game-changer, automatically creating dynamic to-do lists that show you exactly which lead needs attention right now. The platform excels at lead routing, instantly assigning new inquiries to the right agent, which is crucial for teams.

Standout Features & Pricing

• Best For: Teams and solo agents prioritizing speed-to-lead and accountability.
• Key Features: Built-in dialer and team texting inboxes, Action Plans for automated follow-up, powerful Zillow two-way sync, and robust mobile apps.
• Pricing: Starts at $57/user/month (billed annually) with a 14-day free trial. Calling features are an add-on for the entry-level plan.
• DB Marketing Co. Integration: We can route leads directly into your Follow Up Boss account, triggering your Action Plans the moment a lead comes in.

The user interface is clean and intuitive, which means less time training and more time selling. While it doesn't come bundled with an IDX website, its strength lies in its deep integrations with over 250 other platforms, allowing you to build your ideal tech stack around it.

Check it out: https://www.followupboss.com

2. kvCORE by Inside Real Estate

If Follow Up Boss is a specialized communication tool, kvCORE is the all-in-one real estate operating system. It’s a complete platform that bundles a smart CRM with IDX websites, landing pages, and sophisticated marketing automation. This makes it one of the best CRM for real estate agents who want a single, powerful system to run their entire business, rather than piecing together multiple tools. Its strength lies in its behavioral automation, which tracks lead activity on your site and triggers follow-up automatically.

Many brokerages provide kvCORE to their agents, so a common question is, "Should I use the brokerage-provided CRM?" For kvCORE, the answer is often yes, given how deeply integrated its features are. The platform scales incredibly well, from a solo agent to a massive enterprise brokerage, without needing to switch systems.

Standout Features & Pricing

• Best For: Agents, teams, and brokerages wanting a true all-in-one platform with a built-in website and lead generation tools.
• Key Features: Smart CRM with behavioral automation, fully integrated IDX websites and squeeze pages, a marketplace of add-ons (CORE Present, Listing Machine), and built-in lead generation services.
• Pricing: No public pricing is available. It's typically sold at the brokerage level, though agent/team packages exist. Onboarding is generally required due to its complexity.
• DB Marketing Co. Integration: Our lead generation systems can feed directly into your kvCORE platform, leveraging its powerful website and real estate marketing automation to nurture leads effectively.

While its all-in-one nature is a huge plus, the trade-off is complexity. It has a steeper learning curve than simpler CRMs, but the payoff is a cohesive system where every part works together seamlessly, from lead capture on your website to long-term automated nurturing.

Check it out: https://www.insiderealestate.com/kvcore

3. Lofty (formerly Chime)

Lofty, previously known as Chime, is a true all-in-one real estate platform. It goes beyond a simple CRM by bundling an IDX website, sophisticated marketing automation, and even built-in lead generation services into a single ecosystem. This makes it an excellent choice for agents and teams who want to manage their entire online presence and lead-to-close pipeline from one central dashboard without piecing together multiple tools.

Its AI Assistant is a standout, designed to engage and qualify new leads 24/7, ensuring no opportunity slips through the cracks. The platform's "Smart Plans" provide deep automation capabilities, nurturing contacts with tailored communication sequences based on their behavior, from website visits to property inquiries.

Standout Features & Pricing

• Best For: Teams and brokerages seeking a unified platform that combines a website, CRM, and marketing automation.
• Key Features: Integrated IDX websites, AI-powered lead nurturing assistant, ad management programs, powerful Smart Plans, and robust mobile apps.
• Pricing: Custom pricing based on team size and features. Typically involves a setup fee, so you'll need to book a demo for a quote.
• DB Marketing Co. Integration: We can integrate directly with Lofty, sending leads from our campaigns straight into your CRM to instantly trigger your AI Assistant and Smart Plans.

While the comprehensive feature set is a major plus, the lack of transparent pricing can be a hurdle for some. However, for those who value the synergy of an integrated system, Lofty provides one of the most powerful ad-to-CRM workflows available, making it a top contender for the best crm for real estate agents focused on growth.

Check it out: https://www.lofty.com

4. BoomTown

BoomTown is more than just a CRM; it's a complete lead-generation and conversion platform. Designed for high-producing teams and brokerages, it bundles an intelligent CRM, IDX website, and managed digital marketing services into a single ecosystem. This all-in-one approach is what makes it a contender for the best crm for real estate agents who want a hands-off solution for generating and nurturing new business at scale.

The platform is built around predictability, giving leaders deep insights into their team's pipeline and ROI with enterprise-grade analytics. Its predictive CRM helps agents focus on the opportunities most likely to convert, while optional concierge services can qualify leads for you, freeing up agents to focus on closing deals.

Standout Features & Pricing

• Best For: Medium to large teams and brokerages seeking a comprehensive, vendor-managed marketing and sales platform.
• Key Features: Predictive CRM with a robust mobile app ("NOW"), managed PPC and social media advertising, IDX websites, and optional lead qualification concierge services.
• Pricing: Custom pricing based on team size and market. It is a premium option with a significant investment, and pricing is not publicly listed.
• DB Marketing Co. Integration: We can seamlessly route leads from our campaigns into your BoomTown system, ensuring they are immediately available for your team's automated workflows and follow-up.

While the higher price point and learning curve might be a barrier for smaller teams, those who commit to the system gain powerful tools and strong implementation support. Its deep integrations with platforms like dotloop and BombBomb make it a central hub for your entire real estate operation.

Check it out: https://boomtownroi.com

5. Real Geeks

Real Geeks offers an all-in-one solution that tightly integrates a conversion-focused IDX website with a practical, powerful CRM. It’s designed for agents and teams who want their lead generation and lead management systems to be perfectly in sync from the start. Unlike platforms that are just a database, Real Geeks builds the entire funnel, from the initial ad click to the property search and follow-up sequences.

The platform shines by connecting consumer behavior on your website directly to your CRM. You can see which properties leads are viewing, what searches they're saving, and when they’re active, providing valuable context for your outreach. This makes it a strong contender for the best CRM for real estate agents who need a complete lead-to-close system without piecing together multiple tools.

Standout Features & Pricing

• Best For: Agents and teams wanting a fully integrated IDX website and CRM package with optional marketing services.
• Key Features: High-converting IDX websites, home valuation landing pages, built-in Facebook and Google ad tools, automated property alerts, and an AI assistant named "Robin" to engage leads.
• Pricing: Varies by package and market size; you'll need to contact sales for a custom quote. Many features like the AI assistant are modular add-ons with clear per-item fees.
• DB Marketing Co. Integration: We can seamlessly send leads generated from our campaigns directly into your Real Geeks CRM, where they can be immediately assigned to agents and added to your automated follow-up workflows.

While the website designs are more templated than a fully custom build, they are optimized for one thing: lead capture. The modular pricing is a plus, allowing you to add features as your business grows without paying for everything upfront.

Check it out: https://www.realgeeks.com

6. CINC

CINC is an all-in-one powerhouse built for growth. It combines a robust real estate CRM with IDX websites and managed lead generation services, making it a complete ecosystem for teams and brokerages. Instead of piecing together different tools, CINC delivers a unified platform where lead capture, nurturing, and conversion happen in one place. It's designed for agents who want a performance-oriented system that not only manages contacts but actively generates them.

The platform is known for its strong training and community, helping teams get up and running quickly. With features like its "AutoTracks" automations and optional CINC AI, it focuses heavily on ensuring no lead falls through the cracks, making it one of the best CRM for real estate agents investing in paid advertising.

Standout Features & Pricing

• Best For: Teams and brokerages looking for an integrated lead generation and CRM solution.
• Key Features: IDX websites, built-in Google/Facebook lead programs, AutoTracks drip campaigns, team-oriented mobile apps, and an optional AI assistant.
• Pricing: Custom pricing based on team size and services. It's generally a higher-tier investment, as it bundles marketing services with the software.
• DB Marketing Co. Integration: We can push new leads directly into your CINC platform, allowing your team to instantly leverage CINC’s powerful dialer and automated nurturing sequences.

While its all-inclusive nature is a huge plus, its strength truly shines when you commit to a paid media budget. The pricing isn't publicly listed, which can be a hurdle, but for teams serious about scaling their lead generation, CINC provides a proven, high-performance engine.

Check it out: https://www.cincpro.com

7. Sierra Interactive

Sierra Interactive takes a different approach, tightly bundling a powerful IDX website with a built-in CRM. It's designed for agents and teams who see their website as a primary, long-term lead generation asset, making it a top choice among the best CRM for real estate agents who are serious about SEO. Instead of just managing contacts, Sierra Interactive aims to be the engine that generates them organically over time.

The platform is known for its strong SEO reputation and offers a clear, all-in-one solution that includes seller lead pages, robust CRM automations, and even optional PPC and social media ad management. This integrated system ensures that from the moment a visitor lands on your site to when you close a deal, the entire journey is tracked in one place.

Standout Features & Pricing

• Best For: Agents and teams focused on generating organic search traffic and who want an all-in-one website and CRM package.
• Key Features: SEO-focused IDX websites, integrated CRM with lead routing and automation, optional dialer, and PPC/paid social management add-ons.
• Pricing: Published plans start at $500/month for up to 5 users, plus a setup fee. Dialer and other features are available as add-ons.
• DB Marketing Co. Integration: We can manage your PPC campaigns to drive high-quality traffic directly to your high-converting Sierra Interactive website, filling your built-in CRM with exclusive leads.

One of its biggest advantages is its transparent, tiered pricing, which is a breath of fresh air in an industry where costs can be murky. While the mobile app's full functionality may require a dialer upgrade on some plans, its strength lies in creating a cohesive ecosystem for attracting and converting online leads.

Check it out: https://www.sierrainteractive.com

8. Wise Agent

Wise Agent has been a reliable workhorse in the real estate CRM space for years, delivering a comprehensive suite of tools without the hefty price tag. It’s an all-in-one platform designed to manage your entire business, from lead generation to transaction coordination. This makes it a strong contender for the best CRM for real estate agents, especially solo practitioners or small teams who need robust features on a budget. It packs a lot of punch, combining marketing, contact management, and transaction tools into one system.

Its strength lies in its "do-it-all" approach. You can build landing pages, send out monthly newsletters, and manage every detail of a deal using its transaction checklists. While the interface is more functional than flashy compared to newer platforms, its 24/7 live support is a massive plus for agents who need immediate help.

Standout Features & Pricing

• Best For: Solo agents and small teams looking for an affordable, all-in-one solution with excellent customer support.
• Key Features: Drip campaigns and newsletters, comprehensive transaction management, landing pages, and over 100 integrations.
• Pricing: Starts at a very competitive $32/month (billed annually), which includes up to five team members. They offer a 14-day free trial.
• DB Marketing Co. Integration: We can push new leads directly into your Wise Agent account, where they can be added to your call lists and marketing campaigns.

One of its most praised features is the level of support. Where else can you get 24/7 live phone assistance with a CRM at this price point? This commitment to user success makes it a safe and dependable choice for running your real estate business.

Check it out: https://wiseagent.com

9. Top Producer

Top Producer is one of the original players in real estate software, and it has evolved into a comprehensive platform that goes beyond simple contact management. It's designed to manage the entire client lifecycle, from initial lead capture to post-closing follow-up. Its main differentiator is the deep integration with MLS data, particularly through its signature Market Snapshot reports, which keep you top-of-mind by providing clients with valuable, hyper-local market updates.

This platform shines for agents who want an all-in-one tool with built-in transaction management and marketing automation. If you’re asking "which CRM helps manage the deal after the lead is converted?" Top Producer has a strong answer with its integrated workflows and checklists, making it a solid choice for agents juggling multiple transactions.

Standout Features & Pricing

• Best For: Agents and teams who want deep MLS integration and transaction management built into their CRM.
• Key Features: MLS-powered Market Snapshot reports, integrated transaction management tools, automated marketing campaigns, and team-specific lead routing and permissions.
• Pricing: Plans start at $129/user/month for the Pro plan, with team plans available. A live demo is offered to showcase features.
• DB Marketing Co. Integration: We can push new leads directly into your Top Producer account, where they can be immediately assigned to a follow-up plan or marketing campaign.

The user experience can feel more complex than newer, more streamlined CRMs, and onboarding is often recommended to get the most out of its extensive feature set. While the core CRM is robust, be aware that add-ons for services like lead farming can increase the overall cost.

Check it out: https://www.topproducer.com

10. Realvolve

Realvolve is built for the agent who believes in the power of a process. It’s less of a simple contact database and more of a powerful workflow engine, designed to automate every step of a transaction, from lead to close and beyond. If you live by checklists and templated procedures, Realvolve is the best CRM for real estate agents who want to ensure nothing ever falls through the cracks.

Its core strength lies in its 4D Automation Engine, which triggers complex, multi-step workflows for listings, closings, and long-term nurturing. This platform asks, "What's the entire process for a new buyer?" and then lets you build a repeatable, automated system for it. The learning curve is steeper than most, but the payoff is unparalleled consistency for process-driven teams.

Standout Features & Pricing

• Best For: Process-oriented teams and agents who need deep, template-driven automation.
• Key Features: Advanced workflow automation, contact relationship scoring (rFactor), built-in texting and dialer, and extensive libraries of pre-built workflow templates.
• Pricing: Starts at $77/user/month (billed annually).
• DB Marketing Co. Integration: While it has fewer direct integrations, we can easily push leads into Realvolve using Zapier, kicking off your sophisticated, pre-built buyer or seller workflows automatically.

Realvolve shines for those who want to systematize their entire business. The downside is that its power can feel overwhelming initially, and it relies more heavily on Zapier for integrations compared to competitors. However, for teams dedicated to building a scalable, process-based business, the depth is unmatched.

Check it out: https://www.realvolve.com

11. Zillow Premier Agent CRM

If your business heavily relies on Zillow leads, using the Zillow Premier Agent CRM is a no-brainer. It's not trying to be an all-in-one platform; instead, it's a specialized tool designed to help you manage and convert the leads you receive directly from Zillow and Trulia. The CRM provides powerful insights into what your clients are searching for and saving, giving you an immediate advantage in your follow-up conversations.

The platform's core strength is its instant lead notification and deep integration with the Zillow ecosystem. You're not just getting a name and number; you're getting a snapshot of a buyer's activity. The mobile app is designed for speed, ensuring you can connect with hot leads the moment they show interest, making it a valuable free tool for Premier Agents.

Standout Features & Pricing

• Best For: Agents and teams heavily invested in the Zillow Premier Agent program.
• Key Features: Live connections and tour requests, client search activity insights from Zillow/Trulia, task and reminder management, and a robust mobile app.
• Pricing: Included for free with a Zillow Premier Agent partnership.
• DB Marketing Co. Integration: While we can't route leads directly into the Zillow CRM, many of our clients use it alongside a primary CRM like Follow Up Boss, which has a powerful two-way sync with Zillow to pull in lead data.

Its biggest limitation is also its strength: it's built for the Zillow ecosystem. If you generate leads from many different sources, you'll find it lacks the centralization of a dedicated, paid CRM. However, for managing your Zillow-sourced pipeline, it's an essential and effective part of the modern agent's toolkit.

Check it out: https://www.zillow.com/premier-agent/products/crm/

12. Lone Wolf Relationships

For agents seeking an affordable, no-nonsense CRM, Lone Wolf Relationships (formerly LionDesk CRM) presents a compelling option. Positioned as the successor to the well-known LionDesk, it’s built to cover the core needs of contact management without overwhelming users with complexity. Its main appeal is its tight integration within the broader Lone Wolf ecosystem, offering a connected experience for agents already using tools like Cloud CMA or their transaction management software.

The platform focuses on foundational CRM activities: managing contacts, tracking communications, and automating follow-up. A standout feature is its AI-assisted email writer, which helps agents quickly craft professional messages and responses. This makes it one of the best CRM for real estate agents who need to save time on daily communication tasks.

Standout Features & Pricing

• Best For: Budget-conscious agents, former LionDesk users, and those already invested in the Lone Wolf product suite.
• Key Features: AI-assisted email tools, automated drip campaigns, contact timelines, and deep integrations with other Lone Wolf products like Cloud CMA and transaction management.
• Pricing: Very competitive entry-level pricing, though specific costs are not publicly listed. Power-ups like texting and a dialer are available as add-ons.
• DB Marketing Co. Integration: We can connect your lead sources directly to Lone Wolf Relationships, ensuring new prospects are added to your database and follow-up plans instantly.

While it may not have the all-in-one feature depth of more expensive competitors, its strength lies in its simplicity and affordability. It provides a logical and familiar migration path for previous LionDesk users, making the transition smooth.

Check it out: https://lonewolfcrm.com

Top 12 Real Estate CRM Comparison

Product	Core features ✨	Standout 🏆	Target 👥	Quality ★	Pricing/value 💰
Follow Up Boss	Speed-to-lead CRM, calling/text, 250+ integrations	Industry-standard speed-to-lead & Zillow two-way sync	Teams, ISAs, high-velocity agents	★★★★★	Transparent pricing; calling add-on 💰💰
kvCORE by Inside Real Estate	IDX sites, CRM, behavioral automations, add-ons	True all‑in‑one stack for scaling brokerages	Solo → enterprise brokerages & scaling teams	★★★★	No public pricing; enterprise-level cost 💰💰💰
Lofty (formerly Chime)	IDX + AI-assisted CRM, Smart Plans, ad management	Strong ad-to-CRM workflows and AI assistance	Teams wanting integrated ad→CRM flow	★★★★	Pricing opaque; setup fees common 💰💰
BoomTown	Intelligent CRM, managed PPC/social, concierge services	Enterprise-grade implementation & analytics	Teams/brokerages wanting vendor-run ads	★★★★	Premium, no public price page 💰💰💰
Real Geeks	Conversion-focused IDX sites, ad tools, AI assistant	Practical funnels & clear per-item add-ons	Teams wanting conversion-first sites & modularity	★★★	Modular pricing; mid cost/value 💰💰
CINC	CRM with AutoTracks, managed Google/Facebook leads	Performance-oriented lead-gen + training/support	Teams/brokerages investing in paid media	★★★★	Typically higher cost; opaque pricing 💰💰💰
Sierra Interactive	SEO-minded IDX, CRM, reporting, paid add-ons	Strong SEO reputation + published pricing tiers	Agents focused on organic search & clarity	★★★★	Clear published tiers; mid cost 💰💰
Wise Agent	Contact/transaction mgmt, drips, 100+ integrations	Low-cost CRM with 24/7 support & onboarding	Solo agents & small teams on a budget	★★★	Affordable with strong support — great value 💰
Top Producer	MLS-powered reports, automation, transaction tools	Deep MLS & transaction workflows for agents	Agents needing MLS reports & team plans	★★★	Published team tiers; add-ons raise cost 💰💰
Realvolve	4D Automation engine, workflow libraries, rFactor	Best-in-class workflow depth for process teams	Process-driven teams needing templated automations	★★★★	Mid-tier pricing; integrations often add-on 💰💰
Zillow Premier Agent CRM	Zillow/Trulia lead centralization, tasks, mobile app	Included with Premier Agent; fast Zillow lead alerts	Agents heavily investing in Zillow leads	★★★	Free with Premier Agent; narrower feature set 💰
Lone Wolf Relationships	AI-assisted email, templates, Lone Wolf integrations	Competitive entry pricing & LionDesk migration path	Budget-conscious agents & former LionDesk users	★★★	Very competitive entry pricing; some add-ons 💰

Frequently Asked Questions About Real Estate CRMs

Here are answers to some of the most common questions agents have when choosing a CRM.

What is a CRM for real estate and why do I need one?

A real estate CRM (Customer Relationship Management) is software designed specifically to help agents manage all their contacts—leads, clients, past clients, and sphere of influence. It goes beyond a simple address book by tracking conversations, automating follow-up, managing deals, and reminding you of key tasks. You need one to stay organized, provide better service, and ensure no lead or opportunity falls through the cracks, ultimately helping you close more deals.

How much should a real estate CRM cost?

The cost varies widely. A basic, contact-focused CRM can be as low as $30-$60 per user per month (e.g., Wise Agent, Follow Up Boss's entry plan). All-in-one platforms that include an IDX website, marketing automation, and lead generation tools can range from $400 to over $1,500 per month for a small team (e.g., kvCORE, BoomTown, CINC). The best value depends on whether you need a standalone CRM or a complete business ecosystem.

What is the best real estate CRM for a single agent?

For a single agent, the best CRM is often one that balances powerful features with affordability and ease of use. Follow Up Boss is a top choice due to its intuitive interface and focus on fast follow-up. Wise Agent is an excellent budget-friendly option that packs a ton of features, including transaction management. If you want an integrated website, Real Geeks provides a solid all-in-one solution without the enterprise-level price tag.

Can I use a generic CRM like Salesforce for real estate?

While you can customize a generic CRM like Salesforce or HubSpot for real estate, it's often not ideal. Real estate-specific CRMs come pre-built with industry-critical features like MLS integration, IDX website connectivity, property details, and transaction management workflows. Customizing a generic CRM to replicate this functionality can be expensive, time-consuming, and may still lack the seamless experience of a purpose-built platform.

Your Next Step: From Choosing to Closing

We've covered a lot of ground, from all-in-one powerhouses like kvCORE and Lofty to the relationship-focused design of Follow Up Boss. Finding the best CRM for real estate agents isn't about picking the one with the most features; it's about choosing the system that actually fits your daily grind, team structure, and business goals.

The biggest mistake you can make is letting your new CRM turn into an expensive digital address book. The real power comes from consistent use and a steady stream of high-quality leads flowing into it. Your success hinges on how well you implement the system and integrate it with your lead generation efforts.

So, what's next?

• Take a Test Drive: Don't skip the free trial or demo. Get your hands dirty and see how the platform feels. Does the mobile app work for you when you're on the go? Is the lead routing intuitive for your team?
• Plan Your Migration: Before you commit, map out how you'll move your existing contacts. Will you do it manually, or does the CRM provider offer migration support? A clean import is crucial for hitting the ground running.
• Think Beyond the CRM: Remember that your CRM is just one piece of the puzzle. As you streamline your client management, it’s also wise to understand how technology is improving other parts of the transaction. For a smoother process from offer to closing, explore how modern real estate title and closing solutions are making a difference.

Ultimately, the right CRM should feel like a partner, not a chore. It should automate the tedious tasks so you can focus on what you do best: building relationships and closing deals.

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Ready to fill your new CRM with qualified, ready-to-engage leads? DB Marketing Co. specializes in building automated lead generation systems that plug directly into your chosen CRM, ensuring no opportunity ever slips through the cracks. Let's build your pipeline together.